Skechers and Elevate Launch First Amateur Pickleball Tour in Latin America
We are thrilled to unveil a significant development that’s set to accelerate pickleball adoption in Latin America. Skechers has joined forces with Elevate, a renowned sports management company known for its collaborations with soccer giants like La Liga and Puma, to introduce an exciting amateur pickleball tour across Mexico. This pioneering initiative is the first of its kind in the region and powered by Bounce, the premier platform for amateur pickleball.
The Rise of Pickleball in Latin America
Pickleball has rapidly become one of the fastest-growing sports globally. It’s no wonder why, as players will tell you it's extremely easy to learn and accessible. Its popularity has soared in North America and is now capturing the hearts of sports enthusiasts across Latin America. The launch of this tour meets a growing demand for organized, competitive play in a region passionate about sports.
Skechers and Elevate: A Strategic Partnership
Elevate brings its vast experience in managing high-profile sports events to the pickleball arena, partnering with Skechers to drive this initiative forward. Skechers, a leader in performance and lifestyle footwear, brings its innovative spirit and commitment to quality, ensuring the tour is a standout event. The partnership aims to nurture a vibrant community of pickleball players and fans throughout Latin America.
Powering the Tour: Bounce and DUPR
Integral to the success of the Skechers Amateur Pickleball Tour is Bounce, which offers a comprehensive suite of tools to automate tournament logistics. From scheduling matches and assigning courts to managing seeding, Bounce provides a seamless operational flow.
Additionally, the tour will utilize the DUPR (Dynamic Universal Pickleball Rating) system, ensuring a fair and competitive environment for all participants. This standardization is crucial for maintaining the integrity and excitement of the sport.
What to Expect
The inaugural tour will feature five tournaments throughout 2024, with plans to expand further in 2025. This initiative not only highlights the growing appeal of pickleball but also marks a significant step in professionalizing amateur sports infrastructure in Latin America.
As the tour prepares to launch, we invite all amateur pickleball players and enthusiasts to join us in this groundbreaking journey. Whether you’re a seasoned player or new to the sport, the Skechers Amateur Pickleball Tour offers a unique opportunity to compete, grow, and enjoy the camaraderie that pickleball fosters.
Stay tuned for more details on tournament dates, locations, and how to participate. Together, let's celebrate the spirit of competition and community as pickleball takes a grand leap forward in Latin America!
